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Our story

A beautifully scented home. Without the luxury price tag.

Raww Scents began with a simple wish: to make home feel as beautiful as a favourite perfume. Today, we create designer-inspired diffuser refills that bring familiar, sophisticated fragrance into everyday spaces.

Meet Linda, our founder
Raww Scents diffuser in a sunlit entryway
Linda Hogan, founder of Raww Scents
Linda Hogan · Founder, Raww Scents

The person behind the fragrance

It started in my own home

Nearly 30 years ago, when my husband and I built our first home, I wanted to recreate the welcoming scent I remembered from visiting display homes.

As a working mum of four, I tried everything from plug-ins to luxury candles. Before guests arrived, I would sometimes spray my expensive French perfume around the kitchen and living room. Everyone loved the scent, but using a $300 perfume as room spray was hardly a practical solution.

I kept wondering: why couldn’t home fragrance have the complexity and character of the perfumes we already love?

Made for real homes

From a personal search to Raww Scents

That question became the starting point for Raww Scents. I worked with an experienced fragrance manufacturer, assessing formulas developed by an international perfumer to find scents that translated beautifully into the home.

Testers across Sydney lived with the samples over several months. Their feedback on fragrance, longevity and how the scents carried through a room helped shape the collection.

Our fragrances use globally sourced raw materials and are manufactured and bottled here in Australia.

Raww Scents diffuser in a welcoming living room

Our belief

Beautiful fragrance, thoughtfully priced

Sophisticated fragrance should feel within reach. By selling directly and choosing considered packaging, we can focus on what matters: the fragrance itself.

What began as a wish for my own friends and family has grown into a commitment to help more Australian households enjoy a beautifully scented home.

Every room deserves it.

Raww Scents diffuser beside a table set for dinner

Your home. Your fragrance.

A new chapter for your favourite vessel

A beautiful diffuser vessel deserves more than one use. Our 250 mL refills let you refresh a vessel you already love, with seven fresh reeds included in every refill.

Starting from scratch? Choose your scent, select your included reed colour and add glassware separately for your first setup.

From the welcome at your front door to the quiet moments at the end of the day, make your home feel unmistakably yours.

Find your first scent

7 reeds included with every refill. Glassware sold separately.