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Scent Journal

Victus reed diffuser with ebony reeds on a polished timber desk in an executive study with a leather chair, brass lamp and bookshelves

The Gentleman's Edit: He Already Knows What He Likes

Victus reed diffuser with ebony reeds on a polished timber desk in an executive study with a leather chair, brass lamp and bookshelves
Curated Edits

The Gentleman's Edit: He Already Knows What He Likes

Ask most men what they think of home fragrance and they will likely shrug, or wince. To them, a diffuser smells like a candle shop at Christmas: a cloud of vanilla, a whiff of "linen breeze" and no...

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Tulipe reed diffuser with berry reeds on an oak bedside table in a spring bedroom with French doors open to a tulip garden
Curated Edits

The Fresh Edit: Lemongrass and Lime Is Not a Personality

Lemongrass and lime. Coconut and lime. A vague sea salt something. Walk into almost any homewares store and that is what "fresh" has been reduced to: one or two obvious notes, made to be recognised...

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Copacabana reed diffuser with ivory reeds on a sandstone vanity in a sunlit beach-house bathroom with an ocean view
Curated Edits

The Sweet Edit: Vanilla Was Never Meant to Be This Boring

Sol de Janeiro, Kayali, Good Girl, Bombshell and Be Delicious. Why sweet and gourmand scents are so loved, and how each one translates into home fragrance, without the calories.

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Dione reed diffuser with berry reeds on a marble bedside table in a candlelit Parisian bedroom with burgundy velvet and a gilded mirror
Curated Edits

The Bouquet Edit: Why Do Florals Always Smell Like Nana's Bathroom?

Miss Dior, Flowerbomb, Daisy, Chloé and Beautiful. The stories behind five floral icons, and how each one translates into a bouquet for the home that never wilts.

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Dark Opal reed diffuser with berry reeds on a marble vanity in a glamorous dressing room with Hollywood mirror lights
Curated Edits

The Icons: Famous for a Reason

Chanel N°5, Coco Mademoiselle, J'adore, La Vie Est Belle and Black Opium. What made these perfumes icons, and how their signature character translates into home fragrance.

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The Niche Edit: Scents You Won't Find in Every Shopping Centre
Curated Edits

The Niche Edit: Scents You Won't Find in Every Shopping Centre

Why Baccarat Rouge 540, Santal 33, Bibliothèque, Baies and Tobacco Vanille became cult favourites, and how their magic translates from skin to space.

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More Than Just Nice: Choosing the Scent of Home with Intention
At Home with Scent

More Than Just Nice: Choosing the Scent of Home with Intention

A familiar scent can bring a person, place or moment to mind. What if we chose our home fragrance with that same sense of meaning? A reflection on scent, memory and making home feel distinctly ours.

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