Scent Journal

The Gentleman's Edit: He Already Knows What He Likes
Ask most men what they think of home fragrance and they will likely shrug, or wince. To them, a diffuser smells like a candle shop at Christmas: a cloud of vanilla, a whiff of "linen breeze" and no...
Read more
The Fresh Edit: Lemongrass and Lime Is Not a Personality
Lemongrass and lime. Coconut and lime. A vague sea salt something. Walk into almost any homewares store and that is what "fresh" has been reduced to: one or two obvious notes, made to be recognised...
Read more
The Sweet Edit: Vanilla Was Never Meant to Be This Boring
Sol de Janeiro, Kayali, Good Girl, Bombshell and Be Delicious. Why sweet and gourmand scents are so loved, and how each one translates into home fragrance, without the calories.
Read more
The Bouquet Edit: Why Do Florals Always Smell Like Nana's Bathroom?
Miss Dior, Flowerbomb, Daisy, Chloé and Beautiful. The stories behind five floral icons, and how each one translates into a bouquet for the home that never wilts.
Read moreThe Icons: Famous for a Reason
Chanel N°5, Coco Mademoiselle, J'adore, La Vie Est Belle and Black Opium. What made these perfumes icons, and how their signature character translates into home fragrance.
Read more
The Niche Edit: Scents You Won't Find in Every Shopping Centre
Why Baccarat Rouge 540, Santal 33, Bibliothèque, Baies and Tobacco Vanille became cult favourites, and how their magic translates from skin to space.
Read more
More Than Just Nice: Choosing the Scent of Home with Intention
A familiar scent can bring a person, place or moment to mind. What if we chose our home fragrance with that same sense of meaning? A reflection on scent, memory and making home feel distinctly ours.
Read more